12 November 08:00-22:00 CETStockholm and digital

Elevate your perspective at STHLM Xperience

SXC 2026 is a must-attend hybrid conference for professionals in UX design, product development, and technology. Our conference brings together UX designers, developers, product managers, and innovators from around the world to discuss the future of design and how it impacts the way we live and work.

Through a blend of keynotes, interactive workshops, and networking sessions, SXC 2026 offers a valuable platform for learning and collaboration, tailored to the needs of both physical and digital attendees.

To celebrate World Usability Day, we follow the theme that they set, and we are looking forward to see what it will be. In the meantime, check out our previous events.

Is SXC for you?

Yes, if you are a Visual Designer, Product designer, UI designer, Service Designer, UX Designer or lead a team of designers and want to discover cutting-edge strategies for user experience and product design.
Definitely, if you are work with product development like PO, manager or developer and want to explore how UX design can drive innovation and sustainability.
Absolutely, if you are a design student or freelance designer and want to expand your professional network within tech.

WHEN?

12 November 2025
08:00–22:00 CET

WHERE?

7A Posthuset, Vasagatan,
Stockholm, Sweden & Online
(Immersive Experience Or Stream)

2026 Theme: Designing a Sustainable Future with Ethical AIDesigning a Sustainable Future with Ethical AI celebrates the power of human creativity and intelligent technology working together for a better world. This theme invites us to imagine a future where artificial intelligence strengthens global collaboration, uplifts diverse communities, and protects our planet.
By embedding ethics into every aspect of AI design, we can ensure that innovation reflects human dignity, cultural diversity, and environmental responsibility. From addressing climate change to advancing equitable access to knowledge, Ethical AI can become a force for collective well-being.
The theme is a celebration to World Usability Day that sets the theme each year! Read more about WUD on their homepage.

Would you like me to make the text even more inviting and friendly? I'd be happy to make more iterations!

Why join SXC

Networking made fun!

Expand your professional network and create meaningful connections with like-minded designers.

13 inspiring talks

Gain latest insights form design communities in different countries and engage with industry experts.

After conference party

After the day full of knowledge, let's get on the dancefloor and have some fun!

Inspiration and new insights

Get a ton of advice and practical examples to bring with you back to work.

6 workshops to choose from

Participate in hands-on workshops and enhance your skills in various design parts.

What you'll get at SXC

Networking

Expand your professional network and create meaningful connections with like-minded designers.

14 inspiring talks

Gain latest insights form design communities in different countries and engage with industry experts.

After conference

After the day full of knowledge, let's get on the dancefloor and have some fun!

Several workshops to choose between

Choose to participating between six physical or three digital hands-on workshops and enhance your skills in various design parts.

Inspiration and new insights

Get a ton of advice and practical examples to bring with you back to work.

Immersive digital experience

We have created an immersive digital experience through Co.Society, think of it as joining the conference in The Sims!

Digital Conference

This year's digital conference will be streamed and recorded via Confetti. We have dedicated workshops for digital participants for with digital facilitators on site. Questions to speakers and chat will be available for both the digital and physical audience on our site.

The stream will have subtitles and we'll be using different interactive tools to make sure that our digital participants feel included and part of the conference. You will also be able to join the conference in Co.Society.

Keynotes

Miss Beehives / Aleksander Tonheim
Drag artist & senior UX designer @ Knowit

Aleksander is a creative, empathetic, and analytical senior designer at Knowit. He is also part of the UX Norge crew and board, contributing to Norway’s growing design community of 7,500 members through events, conversations, and knowledge sharing.

Alongside his work in design, Aleksander is the creator behind Miss Beehives: a cheeky and celebrated drag performer from Haus of Friele, known for warmth, wit, and the ability to command any stage with controlled chaos. Through drag, performance, and visual storytelling, Miss Beehives explores the intersection of art, design, identity, and point of view. With experience spanning major festivals, television, corporate events, cinemas, Pride celebrations, and club stages, including NRK, Bergen Kino, Oslo Drag Festival, and Pride events across Norway.

Miss Beehives has built a strong reputation for engaging performances, sharp creative direction, and high audience connection. In addition to performing, Aleksander also develops and produces shows and stage concepts that bring together entertainment, storytelling, and immersive audience experiences.

CREATIVITY, DARLING

Creativity is often framed as a skill: something you can learn, optimise, and scale. But in practice, most creative work doesn’t fail for lack of ideas. It fails because we don’t know how to handle uncertainty, tension, and the dynamics around ideas.In this talk, the Norwegian drag queen Miss Beehives takes the audience on a journey through the worlds of drag and design, revealing the surprising parallels between the two. Through personal stories, creativity, performance, and point of view, the talk explores how ideas come to life when we dare to draw inspiration from unexpected places and when we allow ourselves to stand in what makes us different.This talk will be honest, personal and thought-provoking.

Kent Eisenhuth
Staff Product Designer @ Waymo, Google

As a design lead at Waymo, Google, and a fellow of the Royal Society of Arts, Kent has two decades of experience in developing visual languages that improve collaboration, comprehension, and decision-making across a wide array of products, including Google Cloud, Fitbit, Search, Alphabet’s Loon, and Waymo.

Kent led Fitbit’s Generative AI Charting program and co-founded Google’s Data Accessibility program. He previously and co-authored the data visualization specs for Material Design.Kent’s work and ideas have appeared in many publications, including The Guardian, UXmatters, ACM journals, and Smashing Magazine. His book, Drawing Product Ideas, delivers a new and exciting guide to effectively communicating product ideas by drawing simple shapes.

Kent has presented talks and ideas at many conferences, such as IxDA’s Interaction, SXSW, UXDX, and the World Usability Congress, and he is a frequent guest lecturer at several universities in the United States of America.

Data Visualization & Generative AI: Principles for Building Human-Centered Data Experiences

Working with AI can often feel intimidating and opaque, but thoughtful UX can change that. This talk highlights how Kent’s team used timeless design methods to create more intuitive, informative, and engaging consumer AI experiences with data visualization. Drawing on his work with Google Health’s (formerly Fitbit) Personal Health Coach, Kent will walk through the process of integrating visual data into a chatbot environment. He will share guiding principles and practical takeaways for anyone building human-centered AI data experiences, created by humans, for humans.

What you’ll learn:

A behind-the-scenes look at integrating co-design and UX research into AI workflows.
Key lessons learned when applying data visualization to generative AI products.
Why design craft, attention to detail and originality matter now more than ever.

Kalina Tyrkiel
Senior Content Designer

UX writer by trade and psychologist by training, now Senior Content Designer working on AI experiences at Zendesk. Experienced trainer, lecturer, and consultant in UX writing; creator of Poland's first AI in UX writing course. After hours: Instagram foodie, local culinary evangelist, fueled by hot sauce and filter coffee.

Raff Di Meo
Senior Product Design Manager @ Optimizely

Raff Di Meo has spent over 10 years designing products across agencies, startups, and enterprise SaaS, including a startup acquisition. Today, he leads the Experience Creation team at Optimizely, where he shapes how marketing teams build content experiences across the web with AI. He writes Some Designers on Substack and speaks regularly at UX events, championing inclusivity.

Laura Dalrymple
Lead User Researcher @ Tangity/NTT DATA

Laura is a Lead User Researcher at NTT Data/Tangity specialising in Government clients. Prior to this she supported large scale transformation projects at the Bank of England as their first permanent senior user researcher; winning a central Banking award in 2025 for the UCD work she and her team carried out. Laura has also worked consultancy side with SPARCK/CGI delivering NHS digital COVID initiatives.

With a background in Psychology and Mental Health Nursing, Laura’s experience covers research in variety of areas such as: biotech, psychoeducation (teaching mental health management), pharmaceuticals, complex data sets and financial regulation.

Laura has gained a wealth of experience working across the public sector and has been at the forefront of building Tangity's/ NTT Datas User Research approach to AI to realise real sustainable change.

Guillaume Vaslin
Director of Design

Guillaume Vaslin is a French-German product designer, founder of ENNOstudio and Director of Design at AOE. He works at the intersection of product strategy, UX design, and digital transformation, helping enterprises and startups design scalable digital products and services.Alongside his industry work, Guillaume conducts independent research on universal digital interfaces, exploring how cultural and generational differences influence the way people understand and interact with technology. His research focuses particularly on trust, clarity, and usability in emerging AI driven experiences.

Sophie Albrecht
Consultant for anything data-related @ Just Data

Sophie is a Data & Insights leader with a background in psychology and experience spanning product, gaming, user research, experimentation and analytics. She has spent her career helping teams make better decisions by combining qualitative and quantitative evidence, working at the intersection of design, research and data. Sophie consults with product and game teams, currently at Mojang, and is passionate about building products that balance strong conviction with a willingness to learn from users and data.

Ida Håkonsson & Rebekka Valdmanis Mørken
Product Design Lead

Ida and Rebekka have worked together for a decade and share a passion for fun and delight in digital product design. In recent years, they have been working on NRK Super, Norway’s award-winning streaming service for children. Drawing on their extensive experience designing for young users who cannot yet read or write, they advocate for bringing the joy of children’s products into the adult world. This approach allows them to craft user experiences that are both intuitive and impactful.

Workshop Facilitators

Kalina Tyrkiel
Senior Content Designer

Jennifer Chadwick
Program Director

Jennifer Chadwick, CPACC was a UX Design Lead for 10 years before usability testing with people with disabilities turned her into an Accessibility and Inclusive Design advocate. Since 2012 she's collaborated with UX and Visual Designers through co-design sessions, assistive technology demos and prototype reviews (Figma, Claude code) to design products that are both beautiful and accessible for everyone. Jennifer co-created the W3C Accessibility Roles and Responsibilities Mapping (ARRM) resource for WCAG 2.2.

Sophie Albrecht
Consultant for anything data-related @ Just Data

Stockholm and digital

Vasagatan 28 111 20 Stockholm Sverige

Venue

SXC2026 takes place at 7A Posthuset, right in the heart of Stockholm.

The venue is located inside the historic Central Post Office building, just a few steps from Stockholm Central Station. Which means you can step off the train, grab a coffee and walk straight into a full day of design, tech and thoughtful conversations.

7A Posthuset combines modern conference spaces with beautiful architecture, great acoustics and room to breathe. It’s a place made for ideas, discussions and the occasional quiet moment when your brain needs to catch up.

Address

7A Posthuset
Vasagatan 28
Stockholm, Sweden

Ticket prices

We offer different ticket prices depending on when you purchase your ticket. You can choose between joining us On-site in Stockholm, from anywhere Online or combining the experiences with our afternoon tickets where you join after lunch.

Ticket type	Super early bird 5/6	Early bird 13/9	Regular ticket 30/10	Old owl 12/11
On-site	4495	6245	7995	9995
Online	1250	1750	2250	2250
Afternoon	3500	4500	5500	6995

All prices are excluding VAT and in SEK.
There is a limited amount of tickets available for each batch.

Discounted tickets

For groups of more than 5 On-site tickets we offer 20% discount and we offer the Digital Watch party, where you can bring as many people as you want to the digital conference (within the same company).

For students, people in between jobs and newly graduates who are looking for a job we offer a limited amount of on-site tickets with a discount of 50% with the code STUDENTSXC.

Reach out to
sthlm.xperience@vasscompany.com

Tommy Marshall

Founder & UX manager @ VASS

STHLM Xperience Conference 2026

STHLM Xperience Conference - Explore the future of UX and design

12 November 08:00-22:00 CETStockholm and digital

Elevate your perspective at STHLM Xperience

Is SXC for you?

2026 Theme: Designing a Sustainable Future with Ethical AI